Hello

Project

Hello

Client

Solaborate

Creative Direction, Producing, Full Production Services, Content Strategy

Overview

Introducing Hello by Solaborate — the all-in-one video and communications device created to simplify the way you communicate, once and for all.

Approach

When Solaborate brought us in for their Hello launch, we saw an opportunity that went beyond a single video. We designed a content architecture built around one strategic question: how do we make one production serve every stage of the launch? The answer was a long-form hero video engineered specifically for Kickstarter, built from the ground up to be repackaged into a series of dynamic short-form clips for social. Every scene, every sequence was shot with both formats in mind. The result was a cohesive launch narrative that worked across every platform simultaneously — driving anticipation, demonstrating the product, and converting audiences at every level of awareness.

The Result

In just 60 days, the campaign generated $700,000 in presales, attracting inbound attention from Microsoft, Disney, and more. The company was subsequently acquired into HelloCare.ai. What started as a product launch became a proof of concept — for Hello, and for what the right content strategy can do.