Hello
Brand
Project
Hello
Client
Solaborate
Category
Brand
Service
Creative Direction, Producing, Full Production Services, Content Strategy
SOLABORATE HAD BUILT SOMETHING GENUINELY NEW. WHAT IT NEEDED WAS A LAUNCH THAT COULD MAKE PEOPLE BELIEVE IN IT BEFORE IT EVER SHIPPED.
Solaborate had built Hello — an all-in-one video communications device designed to bridge the growing gap between home and work life. At a time when technology was evolving faster than people could keep up with, Hello offered a single solution that connected any device, any platform, any room. The product was ready. What it needed was a launch strategy that could make people believe in it enough to hand over money before it ever shipped. That's where we came in.
ONE PRODUCTION ENGINEERED TO SERVE EVERY STAGE OF THE LAUNCH. ONE SYSTEM THAT WORKED ACROSS EVERY PLATFORM SIMULTANEOUSLY.
We designed a content architecture built around a single strategic question: how do we make one production serve every stage of the launch? Rather than producing a standalone video, we engineered a long-form hero film specifically for Kickstarter — built from the ground up so that every scene, every sequence, every moment could be redeployed as short-form social assets without losing impact. One shoot. One system. A content ecosystem that worked across long-form and short-form simultaneously, moving audiences from awareness to conversion at every level of the funnel.
IN 60 DAYS THE CAMPAIGN GENERATED $700,000 IN PRESALES AND ATTRACTED ATTENTION FROM MICROSOFT AND DISNEY. THE COMPANY WAS SUBSEQUENTLY ACQUIRED.
Solaborate came to us with a product that was genuinely ahead of its time — an all-in-one video communications device built to collapse the distance between home, work, and everything in between. The challenge wasn't the product. It was making people believe in it enough to back it before it shipped. We designed a content architecture around a single question: how do we make one production serve every stage of this launch?
The answer was a long-form hero film built specifically for Kickstarter, engineered from the first frame so that every scene, every sequence could live independently as short-form social content without losing any of its impact. One shoot. One unified system moving audiences from awareness to conviction to purchase across every platform simultaneously.
In 60 days the campaign generated $700,000 in presales. Microsoft and Disney reached out. The company was subsequently acquired into HelloCare.ai. What started as a product launch became a proof of what happens when content strategy, production design, and platform thinking are treated as a single discipline from the very beginning — not separate workstreams, but one idea executed all the way through.
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