Native

Project

Native

Client

Native

Creative Direction, Full Production Services

Overview

Good. Clean. Fun, Native! When Native approached us to produce a full product line campaign, the ask was ambitious — five commercials highlighting toothpaste, deodorant, and body wash, each accentuating the natural qualities that make Native stand out. We had five days. We delivered five commercials.

Approach

Faced with producing five distinct campaigns in the time typically budgeted for one, we built a production system from the ground up — engineering each shoot day so locations, setups, and talent served multiple spots without any of them feeling shared. Every commercial maintained its own unique style, tone, and call to action while we optimized relentlessly for time. Opting to shoot in the Midwest gave us the location range we needed and allowed our client to participate remotely throughout. Over five days we moved through seven outdoor and indoor environments plus a studio — capturing five complete campaigns that each stand entirely on their own.

The Result

Through an incredible team effort we delivered a top tier collaboration with Native — generating over 20 million views on YouTube alone and producing a content library built to perform across every platform they operate on.